site design and build: ddesign/danièle massie © 2011
Sherry McMorran wanted to convince the film industry that after having taken a sabbatical, she was serious about getting back in the game. Ddesign's challenge was to create an identity system and résumé that would have a strong impact. The use of whimsical vintage paper doll illustrations created a new and bold signature style. She was soon back in business, working full time as a costume designer.
Sherry is also an eclectic interior designer and commissioned Danièle Massie to develop marketing materials for her company, Flying Tiger Interiors. With the use of a screened tint palette on both the front and back, the business card makes a reference to Pantone’s expert tools–removing the guesswork out of the equation...
4-Colour resume and business cards, logo development, 2-colour business card.
Sherry McMorran / Flying Tiger Interiors
