site design and build: ddesign/danièle massie © 2011
Up Country
A few years ago, UpCountry owner Terry Iwaskiw was in the process of opening one of his Toronto-based furniture stores in Austin, TX. He hired Ddesign on the spot, impressed by its strong Toronto–Austin portfolio. Danièle Massie updated the Canadian company’s visual identity with a clean and streamlined sensibility, to match the modern and contemporary selections that UpCountry offers.
Ddesign developed an array of materials: an identity system including letterhead, envelope, proof of purchase invoice, business cards and note pads as well as a mattress label, gift certificates, folders, press kits, bags, packaging labels, measuring tape label and print ads.
1-Colour print materials using metallic spot colour and laminate finish for business cards.
